At recent Reform UK press conferences, two very distinctive heads can often be seen in the front row: the pale hair of Danny Kruger and the swept-back blond mane of senior adviser James Orr.
Beyond shaping the policy programme for what might become the UK’s future administration, the duo share another trait in common. Each is a highly devout Christian who came to religion in later life, and possess strong opinions on social issues such as reproductive rights and the traditional family unit.
The MP Kruger, who switched allegiance from the Conservatives, and Orr, a university scholar, also sit on the steering committee of a rightwing thinktank called the Alliance for Responsible Citizenship.
A further participant is Paul Marshall, the investment tycoon who controls GB News and the rightwing Spectator magazine. Marshall is a devout Christian.
“Religion, specifically evangelical Christianity, has in recent decades been one of the defining elements of American conservative politics,” its followers providing the core of a particular political support.
Parallels do exist. Orr is personally connected to JD Vance that he has hosted him at his private residence. Orr is also active in the National Conservatism movement, which has connections to the American faith-based populist world.
However, direct comparisons quickly break down due to a simple matter of numbers. While polling shows that nearly a quarter of US adults are evangelical Christians, the proportion for the UK is about a tenth of that at most.
There is another important factor to take into account. While US evangelicals lean firmly to the political right, recent surveys by the UK’s Evangelical Alliance indicate the wider picture in Britain is markedly distinct.
A poll of nearly 1,500 evangelicals places the Labour Party in the lead with 26% support. Reform and the Liberal Democrats are level on 20%, with the Conservatives on 18%.
Further polling demonstrate support among evangelicals for more generous welfare payments, but also concerted alarm about plans to legalise assisted dying.
“Sometimes with evangelicals there can be a dissonance between opinions, particularly regarding social issues, and how people cast their ballot,” said one advocacy head. “As an instance, someone might have a strong opinion on abortion, but they do not view voting as a way to lead to change.”
Evangelism does exist in parliament, including all-party faith-based meetings. But it is a reality present on the political left, with figures like Kruger countered by the Lib Dem Tim Farron and the Labour Party Member of Parliament Rachael Maskell.
She has been explicit about how her beliefs informs her politics, especially concerning issues such as poverty.
“Ethical fairness was ‘a big part’ of Labour politics,” Maskell argued. “It stems from our roots, how we think about inequality in society, ensuring we have a fair framework.”
Nonetheless, there exists a different and newer side to religion in UK politics, one more closely modelled on American ideas of religious nationalism.
Tommy Robinson has started to portray himself as openly a Christian, although much of this is done as a counterpoint to Islam.
Similarly, Nick Tenconi, who leads the UK outpost of Turning Point, posts social media messaging about the country needing to “return to Christ” alongside anti-Muslim content.
In a dramatic display of this, a linked Christian nationalist group named King’s Army marched in formation through Soho, a location apparently selected as it is the centre of London’s LGBT community.
All this remains, however, fairly niche in UK politics. While commentators sometimes depict certain figures as financial backers of US-style evangelism, friends insist they are simply devout believers who are firmly against any political exploitation of faith.
Kruger is not averse to occasional off-piste rhetoric, for example in an address to censure what he said was a younger generation indoctrinated by a mix of ideologies.
“In the UK you do have a few Christian nationalists, but when it comes to politics it more often be a sort of longing for a Christian past, linked to our historical character,” noted an analyst.
A parliamentarian of faith with conservative views noted that while the issue of assisted dying had united MPs with faith, any links beyond that felt restricted.
“I do not get the sense of much of an evangelical lobby,” they said. “In my view, my faith is more a foundation for what I already believe. And here, religion is not particularly a decisive electoral issue.”
Felix is a tech journalist with over a decade of experience testing and reviewing consumer electronics, specializing in smartphones and smart home devices.