Hasan Piker dubs it the bus driver test: “Picture yourself on a bus and you have 30 seconds to clarify whatever online drama took place to the bus driver without them turning to you and saying, ‘Leave the damn bus.’” The vast majority of online discourse, regardless of how intense, fails the test, he contends – not least a strange event recently, when someone on a Dublin street requested to take a picture with Piker, then held up a picture of his dog and shouted “Free Kaya!” Never mind the bus driver; trying to explain the significance of that specific event could easily take the remainder of this article.
Piker increasingly exists in this gray area increasingly these days. Until fairly recently, the 34-year-old was known only to the digitally immersed, especially Americans in their twenties and thirties, largely thanks to his presence on the streaming platform Twitch. But following the last presidential election, Piker has become an in-demand voice in “offline circles” for his views on the beleaguered political left, and specifically that inordinately discussed demographic, young men.
Unsurprisingly, this also makes Piker a prime target of the political right. To his c critics there is plenty to dislike: his direct political views; his Turkish, Muslim background; his associations with progressive politicians. But they also resent the fact that Piker – physically imposing and charismatic – does not fit typical lefty caricatures. He has leveraged his physique in revealing magazine spreads or social media posts.
“To be frank, I had no idea that this is what I was going to be doing,” says Piker. “For instance, if someone were to ask me, did you ever think that you’d become a Twitch streamer? I’d be like, what is Twitch?”
It’s early and he’s getting ready to start his regular 11am show. He typically streams live for seven or eight hours straight, talking unscripted about current affairs, pop culture, his personal life, playing video games, reacting to memes and media clips, and responding to the constant stream of comments from viewers.
Building himself on Twitch, which is primarily for livestreaming video games, was a deliberate decision, Piker says. His media career started out with The Young Turks, the progressive online news network. Piker’s parents are Turkish immigrants, and he grew up between New Jersey and Istanbul before studying political science. He graduated to his own show on the network in 2016 but in 2018 he chose to go solo on Twitch, to provide an alternative to what he saw as dominantly conservative, and often toxic views that permeated the space.
“You can find ideological variety amongst the gamers, among the developers, among the consumers, but sadly, the market for political expression in this hobby is so overwhelmingly dominated by the right,” he says.
This is the core issue with the American left in general, says Piker: they’ve conceded so many arenas to the right. “You still have to market your ideas … but they just completely abandoned all notion of marketing or branding.”
Piker is regularly sharply critical of recent administrations on his show, particularly on foreign policy, but he is no loyal member of the dominant center-left party. His own politics are generally social democrat and “compassion-driven”, he clarifies. “My position is actually the standard position in much of the world.”
One of the risks of Piker’s type of relaxed, accessible commentary is that he’ll sometimes go too far, which provides his critics fodder. He has been temporarily banned from Twitch multiple times for deemed offensive content. In a highly publicized incident, in 2019, in the framework of a broader critique, he made a statement about a national tragedy that was seized upon by conservative media outlets. Piker later expressed regret and said the language was inappropriate.
Similarly, Piker’s vocal support for Palestinians and condemnation of certain state policies have led to allegations of prejudice, which he strongly rejects. He has also been ridiculed for expressing praise for another major global power, after a trip there.
“I have no problem getting attacked by people on the right. I love when my enemies hate me,” he says. “It is what it is.”
The vitriol increasingly threatens to spill offline, however. On one occasion, Piker was detained by American border agents on his return from a trip. They questioned him about his views before letting him go. “I think they did it because they know who I am,” he said.
These levels of enmity help explain the “Free Kaya!” incident in Dublin. It started with a Twitch stream where his dog, Kaya, made a noise suddenly. Online conspiracy theorists jumped to the conclusion that Piker was harming the animal, sparking a online controversy dubbed “the collar incident.” Even a major animal rights organization issued a statement. This led to the ambush by a stranger in Dublin.
Piker took that encounter in his stride. Online, though, the encounter was clipped from his live stream and shared with his response edited out. “They wanted to make it look like I was shocked,” he said.
This highlights the difference between the offline and online worlds, he explains: “It’s very hard to maintain a very negative energy in the real world without coming across as unhinged and odd. Interactions on the internet foster this environment where you can be as aggressive as you want.”
That Dublin encounter was fairly low stakes. In the US, he admits to feeling less safe. The fatal shooting of a right-wing commentator served as a harrowing example of where this online hate can end up. Piker watched the event develop in real time on his stream.
Piker continues to do real-life streams in the US. “I can’t let fear dictate my life. I’ve gotten death threats for years,” he says. Unhealthy one-sided fan dynamics are part of the territory, he accepts.
Having been prescient about the last election, how does Piker feel the next few years? “The landscape shifts quite rapidly, but if you look at the areas where there is some semblance of hope, it’s the progressive candidates that are actually truly galvanising the public,” he says. He references the progressive “left flank”.
“We have to embrace that, because I feel like it’s a matter of critical importance at this point,” he adds. “So I will do everything in my power to try and prevent a worse alternative.”
The American left could perhaps do with someone like Piker. But it doesn’t sound as if Piker is tempted in traditional political office. He makes occasional media appearances, but he’s not drawn further into legacy media, he says. “The audience is moving in my direction, and away from legacy publishers.”
But on top of that, he still enjoys it: “I find a lot of personal fulfilment in what I do.” As he’s talking, he’s got one eye on the clock. Another marathon live stream is about to begin, and he’s eager to get started.
Felix is a tech journalist with over a decade of experience testing and reviewing consumer electronics, specializing in smartphones and smart home devices.